The Inmates Are Running the Asylum (0672316498)

The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

Product details

• Format Paperback | 288 pages
• Dimensions 160.02 x 256.54 x 27.94mm | 698.53g
• Publication date 01 Apr 1999
• Publisher Pearson Education (US)
• Imprint Sams Publishing
• Publication City/Country Indianapolis, United States
• Language English
• ISBN10 0672316498
• ISBN13 9780672316494

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